Approval of New University Policy 317, Social Media Policy

The new University Policy 317, Social Media Policy, has been established to minimize risk, streamline brand identity and account management, and better equip the UNC Charlotte social media network for the growing number of issues management that occur on University-affiliated social media channels. The Policy is tailored for UNC Charlotte's social media landscape, stemming from an audit of our current social media network of over 150 accounts, evaluation of past University-wide response efforts, and recognition of the increased need for ease of expectation setting and management standards.